Breaking Through (NADA 2022)

I designed the complete branding and marketing collateral for Breaking Through, Capital One’s exhibit at NADA, an annual auto trade show. This project required a sophisticated and cohesive visual identity that captured the innovation and leadership Capital One brings to the auto industry.

My work included creating the event branding and identity, crafting compelling email campaigns and landing pages to generate excitement and engagement, and designing elegant printed invitations for VIP guests. These invitations were meticulously designed to stand out and leave a lasting impression, blending modern aesthetics with premium finishes.

In addition, I developed promotional materials that reinforced the Breaking Through brand across all touchpoints, ensuring a unified and impactful presence at the event. This project showcases my expertise in branding, digital and print design, and creating memorable, high-quality experiences that resonate with diverse audiences.