Brand Refresh Explorations — Business

As Capital One reimagined its brand identity, I explored how this refreshed visual direction could elevate marketing for small business products. My work focused on crafting high-end, sophisticated designs that spoke directly to ambitious entrepreneurs and established business owners.

I developed a series of premium creative assets, including striking magazine advertisements and elegantly designed printed materials, designed to cut through the noise and make a lasting impression. These pieces embraced the updated color palette, refined iconography, and elevated photography style, balancing a modern aesthetic with the trust and credibility essential for financial brands.

This project exemplifies my ability to translate evolving brand strategies into compelling, aspirational designs that resonate with high-value small business customers, reinforcing Capital One’s commitment to their growth and success.