Brand Refresh Explorations — Shopping

As part of Capital One’s initiative to explore a refreshed and vibrant new brand identity, I contributed several creative explorations that reinterpreted existing work through the lens of the updated brand guidelines. This involved integrating the new color palette, iconography style, and photographic approach to craft modern, cohesive designs.

My explorations focused specifically on banking and shopping products, highlighting their role in growth marketing campaigns. I developed concepts that emphasized clarity and visual appeal while aligning with the brand’s refreshed direction. These designs demonstrated how the updated identity could be applied to drive engagement and strengthen customer connections.

This project reflects my ability to adapt and innovate within evolving brand frameworks, delivering fresh creative solutions that support business goals and resonate with target audiences.